The Ultimate Pet Care Journey

It’s easy when you have the Monopoly, they say!!!!!!!

A comment I’ve heard quite often, especially on social media. It’s a comment that could have easily discouraged me or even upset me BUT it didn’t – it made me thankful – so thankful and humbled to see how far we have come.

What most people don’t realize is that to see our Facebook posts and experience our service is where this game of monopoly all started.

Let me share this Ultimate Pet Care Exponential Growth story with you. Everything did not just happen overnight nor did I have millions in the bank.  I was a 22-year-old young man that saved R30000.00 for my very first trailers which took 12 months to save. How many different jobs I had to do over weekends and many nights to make the money to keep the cash flow alive.


Where it all started

It was way back on a cold winter’s morning, August 2012, when we had our first launch…a dog fashion show, with models, a stage, a few cute dogs, and an audience which was literally three people. I am not sure if those 3 people felt bad or really wanted to support us but we believed we could conquer the world.  We had such good success with all 3 clients, yes all three signed up.

We launched Ultimate Pet Care with 3 signed up clients and 5 dogs…

1 Sept 2012 was our first day of grooming in Serengeti Golf Estate with this Heavy Steel trailer. We only had 5 dogs, on the first day but washed them faithfully. In Sept 2012 we did a total of 44 dogs, we made it as dog groomers. Not realizing the hard work, hours upon hours we will spend outside washing dogs. Building a 4 day a week blueprint, giving so many people job opportunities.

It’s easy when you have the monopoly they say – well 8 years ago we did not have the monopoly, we had a rusty old trailer, a dream, a passion, a heart for dogs and business sense.

I have been dreaming of having a massive business since I was a little boy. How big can a dog grooming business be, but it was a start and God proved to me that with my faithfulness this dog grooming business will expand and go national and international…

I have not always been as faithful as I should have been, but I serve a faithful God. Yes, we have made mistakes and learned hard lessons. But we went through the entire journey.


We had only 1 Trailer for 2 years – 1 Nov 2014 we launched our second trailer, and another 2 years later, 1 March 2016 we launched a parlor. It will always be ‘WE’ even though I did most of the actual work on the forefront…God has blessed me with an amazingly supportive wife, family members, employees, role models, and other team members that took hands with me, invested in the business, and believed in me!

In 4 years, we started 2 mobile trailers and a grooming parlor. Do you even know how many days there is in 4 years, I wanted to quit and give up so many times, sitting on the back of a bakkie, doing cash collections,  realizing I might have made a wrong move or having a zero bank balance the day before payday. It is a dirty and messy job. We did our best to make it as pleasant as possible for every dog and client but it’s not always fun and exciting. Some dogs can be difficult making it impossible to groom but consistency to bring excellence and a standard in the dog grooming world in SA was my driving force.

The key dates of Ultimate Pet Care’s journey
  •  5 Jun 2017 – We sold our first franchise, not sure how even to do it, we made thousands of rand mistakes but we learned all the way.
  • 19 Jan 2018 – Potch was sold, our second trailer to an aspiring young entrepreneur from Potch who today owns 2 full trailers.
  • 29 Jan 2019 – Benoni our 3rd franchise
  • 10 Oct 2019 – Silverlakes
  • 15 Oct 2019 – Irene
  • 20 Jan 2020 – Klerksdorp & Parys
  • 14 Feb 2020 – -Montana & Roodeplaat
  • 10 March 2020 – Waterkloof & Midstream
  • 24 March 2020 – Woodhill
  • 27 May 2020 – Blue Valley
  • 5 Jun 2020 – Midrand
  • 1 July 2020 – Paarl
  • 15th July 2020 – Val de Vie
  • 1 Aug 2020 – Waterfall
  • 4 Aug 2020 – Lynnwood & Erasmuskloof
  • 11 Aug 2020 – Steyn City
  • 1 Sept 2020 – Edenvale
  • 2 Sept 2020 – Hartbeespoortdam
  • 6 Oct 2020- Rooihuiskraal
  • 27 Oct 2020 – George

And a few more soon to add…

One day, or day one

It’s easy when you have the monopoly, those words are very powerful but to all aspiring young entrepreneurs out there, just at least start and be faithful. There is no better day to start than today.

I salute every dog grooming parlor owner and groomer. I respect them for taking a step of faith and being good to pets. In our industry, there is a lot of competition, but I embrace each one, as I always say there are enough dogs for all of us. I am now more convinced than ever that we should each run our own race.

Before we open in a new area people will say, there are so many parlors out there, I then say: “There isn’t an Ultimate Pet Care”.

Each company has its own vision and culture. Run your own race; do not just focus on the competition. We have been building and working endless hours to make this brand famous in South Africa and in the World. We will have 333 trailers nationwide in South Africa washing 100 000 dogs per month, as Job creations, skill development, and dreaming is what I do.

Dec 2025 my vision is clear and it can be done. I believe it and I have been blessed with an amazing team of employees that supports me – you are only as strong as your team – together we can go so much further.

I want to tell each and every person out there, run your business as if you already have the monopoly, go be bold and make a statement, I believe in EXCELLENCE, and believe you can see that on all our platforms. This statement made me believe we are here to stay.

I am more motivated than ever to chase the dream I believe God has placed in my heart. I love telling our stories over and over again because I love encouraging people to start something new and believe in their dream. I did not have it all, in fact, I had nothing, but I started with saving what I could and God added as I needed it.

But never judge a book by its cover as you do not know the story within… It’s easy to put your opinion out there but hard work will always prevail.

I hope you are encouraged and ready to make a difference.

Ultimate Pet Care and I will be rooting for you, build the business. – Hannes Roodt

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Ultimate Pet Care ensures the highest standard of service, grooming and care. We have expert, professional trained groomers that will take care of your dogs, styling to breed standard or client’s personal requests.